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Audience

Membership Recruitment & Retention

The recruitment and retention of members is one of the greatest challenges of any association. It can be labor intensive, time consuming, and absolutely requires an effective strategy. Let us take the reins to help you get and keep those members.

 

We can help you:

  • Increase new members

  • Improve your retention rate

  • Improve the value of membership

  • Educate members on the existing and new benefits and value of membership

  • Improve the overall experience of membership from onboarding to renewal

 

Available Services:

  • Development of a recruitment and retention plan

  • Analysis of membership benefits and messaging

  • Recommendations for new membership benefits

  • Analysis of existing and development of new onboarding process

  • Development of messaging and campaigns

  • Deployment of messaging and campaigns via email, social media, and/or direct mail

  • Calls to lapsed and prospective members

 

Pricing:

Ready: $2,000/month

Set: $4,000/month

Grow: $6,000/month

 

Your plan will be customized to your specific budget and goals. Below are just samples of what you could get with each plan. And don’t forget, your deliverables can change each month based on evolving goals and needs.

 

Sample deliverables:

Ready ($2,000/month): Recruitment & retention plan development, plus development and deployment of two (2) recruitment emails, plus fifty (50) calls to lapsed or prospective members

 

Set($4,000/month): Recruitment & retention plan development, plus development and deployment of two (2) recruitment emails, plus the creation of one (1) print ad, plus five (5) social media posts, plus 100 calls to lapsed or prospective members (14hrs)

 

Grow ($6,000/month): Recruitment and retention plan development, plus membership benefit analysis and recommendations, plus development and deployment of two (2) emails to lapsed members, plus development and deployment of one (1) recruitment email, plus four (4) social media posts, plus 200 calls to lapsed or prospective members